The effectiveness of communication formats within nation branding: a case study of Saudi Arabia as a global tourism destination

thesis

posted on 2025-06-16, 15:36 authored by Salma Ghulman

<p dir="ltr">The effectiveness of communication formats within nation branding: a case study of Saudi Arabia as a global tourism destination</p>

Funding

Saudi Arabian Cultural Bureau

University of Jeddah

History

Related Materials

1.
DOI - Is supplemented by Dataset: Public Perceptions of Saudi Arabia’s Nation Brand (Online Questionnaire)

School

Design and Creative Arts

Publisher

Loughborough University

Rights holder

© Salma Mahmoud Ghulman

Copyright date

2025

Language

en

Supervisor(s)

Dr. George Torrens ; Dr. Simon Downs

Qualification name

PhD

Qualification level

Doctoral

This submission includes a signed certificate in addition to the thesis file(s)

I have submitted a signed certificate

Administrator link

https://repository.lboro.ac.uk/account/articles/29327354

Ethics review number

5266, 13386, 17363, and 16397

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Categories

No categories selected

Keywords

Nation Branding Saudi Arabia Vision 2030 Communication Strategies Professionally Generated Content User-Generated Content Biometric Measures Schema Theory Generation Z

Licence

CC BY-NC-ND 4.0

Exports