The information-seeking behaviour of British IT exporters and Saudi IT importers

The objects of this research are large, medium and small export/ import firms. This investigation represents an attempt to understand information-seeking behaviour in the IT export/import business in Britain and Saudi Arabia. Quantitative and qualitative research methods have been used in analysing the structure of the various IT export/import information provisions. The strengths and weaknesses of various forms of information provision are examined in terms of their effectiveness and efficiency. A structured analysis of various information sources (such as magazines and IT trade fairs) has also been made. [Continues.]