Andrea Geurin

Publications

• Media Guide
• Social Media Education Provided by National Governing Bodies of Sport: An Examination of Practices for Youth Olympic Games and Olympic Games Athletes
• Online Communities Among International Masters Gymnastics Participants: A Uses and Gratifications Analysis
• Major League Baseball
• Editorial
• Alcohol, sponsorship, and new media activation: An investigation of Molson Canadian and the 2014 Olympic Games
• Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram
• The Changing Climates of the Sport Management Academic Job Market and Doctoral Students’ Career Expectations
• Race Portrayals in Sport Communication
• Public Relations
• Gymnastics
• Chicago Cubs
• Using the Olympic Platform for Communications
• Constructing gender differences: newspaper portrayals of male and female gymnasts at the 2012 Olympic Games
• Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
• Attitudes, motivation, and commitment of runners who do and do not participate in women-only road races
• Gender, Race and Nationality: An Examination of Print Media Coverage of the 2006 Winter Olympics
• A Unified Version of London 2012: New-Media Coverage of Gender, Nationality, and Sport for Olympics Consumers in Six Countries
• From ‘hollow-eyed pixies’ to ‘team of adults’: media portrayals of Olympic women’s gymnastics before and after an increased minimum age policy
• User-generated branding via social media: An examination of six running brands
• Media coverage of women athletes during the Olympic Games
• Introduction
• Conclusion
• Introduction
• Media coverage of women athletes during the Olympic Games
• Communication in sport management
• Routledge handbook of the business of women's sport
• An exploration of the distractions inherent to social media use among athletes
• Athlete perceptions of social media benefits and challenges during major sport events
• Sport brand ambassadors' experiences in sponsored user-generated branding programs
• Team identification, motives, and behaviour: a comparative analysis of fans of men’s and women’s sport
• Building brand and fan relationships through social media
• Elite female athletes' perceptions of new media use relating to their careers: A qualitative analysis
• USING COMMUNICATION BOUNDARIES TO MINIMIZE ATHLETE SOCIAL MEDIA DISTRACTIONS DURING EVENTS
• Fans’ Perceptions of Professional Tennis Events’ Social Media Presence: Interaction, Insight, and Brand Anthropomorphism
• Managing sport and leisure in the era of Covid-19
• Athletes as ambush marketers? An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games
• Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers
• Using Communication Boundaries to Minimize Athlete Social Media Distractions During Events
• Media and Communications
• Conclusion
• Social Media and Consumer Behavior
• Sport marketing opportunities
• Sport marketing strategy
• Introduction to Sport Marketing
• Sport marketing introduction
• Sport markets
• Sport consumers
• Sport digital marketing and social media
• Sport products and branding
• Sport pricing
• Sport distribution
• Sport promotion
• Sport sponsorship
• Sport services
• Sport marketing implementation and control