Peter's public data
Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity
Supplementary file for :"Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity"
(Re)examining the effects of athlete brand image (ABI) on psychological commitment: an empirical investigation using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA)
Driving viewing intentions through entitativity of concurrent sponsors
Entitativity of concurrent sponsors: implications for properties and sponsors
Thriving in late career: the role of the psychological experiences of vitality and learning in the relationships between work design characteristics and individual work outcomes
Driving sponsee equity in a sports context: Concurrent sponsors’ collective responsibility
Event marketing and event sponsorship: can too much of a ‘good’ thing harm the brand?