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Advocating for data sharing: messaging frameworks for repository engagement strategies

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posted on 2024-04-09, 14:13 authored by Lara SkellyLara Skelly, Gareth ColeGareth Cole, Adrian Clarke

Using diffusion of innovation theory, unified theory of acceptance and use of technology (UTAUL), integral theory and normative ethics framework to inform marketing messages for repository engagement.

Authored by Lara Skelly, presented by Gareth Cole and Adrian Clarke at UKSG 2024, 9 April, Glasgow.

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    Keywords

    Repository engagementDiffusion of Innovation Theoryunified theory of acceptance and use of technologyIntegral Theorynormative ethics framework

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