Loughborough University
Browse
1200-Tues-Lomond-Cole.pptx (2.78 MB)

Advocating for data sharing: messaging frameworks for repository engagement strategies

Download (2.78 MB)
presentation
posted on 2024-04-09, 14:13 authored by Lara SkellyLara Skelly, Gareth ColeGareth Cole, Adrian Clarke

Using diffusion of innovation theory, unified theory of acceptance and use of technology (UTAUL), integral theory and normative ethics framework to inform marketing messages for repository engagement.

Authored by Lara Skelly, presented by Gareth Cole and Adrian Clarke at UKSG 2024, 9 April, Glasgow.

History

School

  • University Academic and Administrative Support

Department

  • University Library

Usage metrics

    University Library

    Categories

    No categories selected

    Keywords

    Repository engagementDiffusion of Innovation Theoryunified theory of acceptance and use of technologyIntegral Theorynormative ethics framework

    Licence

    CC BY-NC 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC